Image of fresh raspberries and blueberries in a white bowl, a loaf of bread on the right, and the text 'Foodhall for the love of food' on a blue background.

Foodhall

Done at Please See, Mumbai

2019

Visual Communication

Art Direction

Print Design

Role

Designer at Please See, Mumbai, working on the Foodhall account across in-store collateral, publication design, print advertising, and environmental graphics.

Worked on Foodhall's account for a year, producing marketing collateral across a range of formats and touchpoints. The work moved between art directing photo shoots, designing catalogues, laying out newspaper ads, and creating large-format environmental graphics for store exteriors and window displays. Everything needed to hold Foodhall's premium positioning while serving specific commercial goals: driving seasonal sales, promoting gifting services, guiding foot traffic, and building in-store atmosphere.

Client

Foodhall is a premium food and beverage retail destination by Future Group, with stores in Mumbai, Delhi, and Bengaluru.

Fresh Indulgence Fruit Gifting Catalogue

Art directed and designed a marketing catalogue for Foodhall's fruit gifting service. Indian festivals are synonymous with food gifting, and the brief was to position fresh fruit as a thoughtful, indulgent alternative to generic sweets and snacks.

Directed the product shoot (props, composition, mood, quality) of hampers and gift baskets, then designed the full catalogue from cover concepts through to seasonal product layouts.

Photography by Niranjan Ambhore of Galactic Grip.

An arrangement of fresh fruits on a wooden surface including pomegranates, apples, strawberries, apricots, a mango, oranges, and lychee, with some cut open and some on plates or cutting boards.
Flat lay of cheese, fresh berries, tomatoes, figs, chocolate, honey, and herbs on a light surface, with a promotional overlay for a discovery kit.
A catalog page featuring fresh produce, including a box of apricots, a bunch of red plums, and a box of peaches, with descriptions and prices for each.
An assortment of exotic fruits on a marble surface including avocado, dragon fruit, grapes, berries, citrus, lychee, rambutan, and longan, with some plates and bowls for presentation.
Three fruit baskets filled with tropical fruits, flowers, and decorative elements, displayed on a neutral background with descriptive text and pricing.
Display sign for Fresh Indulgence fruit gifts at Foodhall, featuring baskets of apples, pears, and peaches arranged on a table, with flowers and berries in front.
A flat lay of fresh fruits including apples, oranges, grapes, a pear, pomegranate, dragon fruit, and a basket of mixed fruits on a marble surface, with nuts and flower decorations, and a text overlay that reads 'Hampers Full of Love'.
Photo of three boxes of Alphonso mangoes, with the main box open revealing mangoes nestled in straw. Two smaller boxed sets of mangoes are also shown, along with decorations and small mango-themed items.
A flyer with a blue background advertising a food market, featuring baskets of fresh apples, peaches, and pears, with some flowers and berries around the baskets.

Linking Road Store Fence

Designed a storefront fence for Foodhall's Linking Road location to give passing customers a visual overview of everything inside.

Blue outdoor signboard advertising different markets such as Meat Market, World of Cheese, Spice Market, Farmer’s Market, and Bakery at a shopping mall. The sign features illustrations of vegetables, cheese, spices, fruits, and baked bread.
Outside view of a food court with a storefront displaying blue advertisements for Italian dining, tea, cafe, coffee, and fruit kitchen at Foodhall, featuring images of food and drinks.

Weekend of Plenty Newspaper Ad

Designed a half-page newspaper advertisement for Foodhall's biggest shopping festival.

The ad ran across Mumbai editions and needed to balance a clear promotional offer with Foodhall's premium visual language. Worked within the brand's teal palette and used illustrated figures to keep the tone celebratory rather than discount-store.

A promotional poster for Foodhall's Weekend of Plenty event, running from February 29 to March 1, featuring illustrations of people carrying shopping bags filled with groceries and a QR code for registration.
Advertisement flyer for Foodhall's Weekend of Plenty from February 29th to March 1st, featuring a shopping-themed illustration and vouchers worth ₹2,250 for every ₹5,000 spent.

VAMA Diwali Window Display

Illustrated and produced an edge-to-edge storefront window display for Foodhall's VAMA location to catch the attention of passersby and promote Diwali gifting. The illustration features Foodhall's product range (cheese, chocolate, wine, baguettes, tea, macarons) spilling out of gift boxes with gold-foil accents to signal the festive season.

Illustration of an open blue gift box with floating food items including cheese, cupcakes, a baguette, a teapot, chocolates, wine, macarons, and a donut, set against a light blue background with fireworks.
Street view of Foodhall storefront with blue signage and mural, trees, and sidewalk in the daytime.
Colorful sign for Foodhall showing various food items like cheese, bread, chocolate, avocado, wine, cupcake, croissant, and macarons, with a blue background and decorative fireworks.

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