White line art of a stylized sinusoidal or wave pattern with small location markers on a purple gradient background.

Blinctrip

Freelance Designer

2021/2022

Social Media

Art Direction

Visual Design

Objective

Keep a travel booking app visible and engaging on social media during COVID, when nobody was flying and travel content felt tone-deaf.

Outcome

A visual language and library of 50+ posts and stories that kept Blinctrip's audience engaged through the travel pause and positioned the brand for recovery.

A smartphone screen showing a social media profile page with posts and updates about travel tips, discounts, and flight information.

The challenge

Blinctrip is a flight booking and trip planning app based in Mumbai. When COVID grounded travel, the company's core product became something nobody could use. The social channels needed to stay active, but the usual "book your next flight" messaging wasn't going to work. The challenge was to keep travel at the top of mind without pretending everything was normal.

The approach

I art directed and designed the social media visual language from scratch. The direction leaned into illustrated graphics rather than photography, partly as a creative choice and partly practical: there were no new travel photos to shoot. Illustration let the content feel aspirational and warm without relying on images of a world that was temporarily off-limits.

The content ranged across formats: destination-themed posts, travel tips, seasonal and cultural moments, and brand awareness pieces. Each needed to work as a standalone graphic in a feed while holding together as a cohesive visual system.

A digital collage featuring travel and nature themes. The first image shows a pink and white illustrated keyboard with a cup of coffee, a pen, and a computer mouse. The second image displays a scenic lake with mountains and a boat, viewed through a window. The third image contains a travel-related quote in colorful text: 'All that our travel plans need right now is a shot in the arm.' The fourth image depicts a blue background with outlines of airplanes and the text: 'Compare. Book. Fly.'

The work

Built a consistent illustrative style, colour palette, and layout system that could flex across different post types while keeping the feed recognizable. Produced 30+ posts over the engagement period, covering everything from wanderlust-driven destination content to topical moments that tied back to travel without pushing bookings.

The visual language gave Blinctrip a social presence that felt intentional rather than desperate, keeping the brand in people's feeds so that when travel resumed, the app wasn't starting from zero.

A digital illustration of a desk with a pink keyboard, a cup of coffee, a mouse, a pen, a notebook, and a small box, with the word 'blinctrip' at the bottom.
Scenic view of a calm mountain lake with wooden boat, surrounded by forested mountains and snow-capped peaks, seen through a window with decorative white doodles.
Classical painting of three women, with labels 'Making future travel plans,' 'Me,' and 'Staying in,' set against a pink background with the caption 'blintrip.'
A pink background with a quote that reads, 'A journey of a thousand miles begins with a single jab,' with a small syringe graphic and the word 'blinktrip' at the bottom.
A donation or awareness poster featuring a stethoscope with its tubing shaped like a heart on a beige background. The text reads, "We are only as strong as our frontline warriors. Let's support and protect them by staying in." The word "blintrip" app
Travel-themed poster with a sunset illustration, text reading 'All that our travel plans need right now is a shot in the arm,' and the brand name 'blintrip' at the bottom.
Travel Bingo chart with illustrations of different travel activities: solo trip, road trip, workation, camping, slept under the stars, overseas shopping, cruise trip, impulsive expeditions, first flight, and the blintrip logo.
An advertisement listing essential travel items: gloves, face mask, sanitizer, and Blindtrip app, with a note to get the app from bio.
Graphic contrasting paper travel documents and a digital boarding pass, with the question 'What type of traveller are you?' at the top, and the words 'blintrip' at the bottom.
A blue infographic comparing two types of travelers, with two illustrations. The left shows a straight, linear travel route labeled 'The 'following the travel checklist to a tee' type,' and the right shows a tangled, looping route labeled 'The 'follo
A graphic comparing two types of travel suitcase packing styles. The left suitcase is overstuffed with clothes and accessories, labeled 'The 'I have to unpack the suitcase later anyway' type.' The right suitcase is neatly packed with clothes, labeled
Floor plan titled 'Wanderlust, today' showing a layout of a home with a kitchen, bedroom, dining room, hall, and living room with furniture, and dotted lines indicating a walking path.
Digital calendar showing a scheduled meeting with the marketing team at 10:00 am on Monday the 3rd.
Blue background with the words "Compare. Book. Fly." in large text, and a light blue line drawing of an airplane.
A vintage Volkswagen camper van with a pop-up roof parked near a body of water with mountains in the background.

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